RELEASE
THE
KRAKEN
Lucky Kraken is where brands become entertainment.
We produce integrated unscripted television built for today’s massive streaming audiences, then engineer distribution strategies that extend far beyond the screen—creating powerful content ecosystems of long-, mid-, and short-form storytelling that capture attention, multiply reach, and drive engagement everywhere modern viewers watch, scroll, and connect.
WHY UNSCRIPTED
TELEVISION?
“When viewers enjoy content, they view the integrated brands more favorably and experience higher recall while the brand experiences lift along with potential for cultural iconic status.” INC MAGAZINE
FALL
WATER
STRATEGY
TRADITIONAL
CABLE | SATELLITE | OTA
DIRECT TO CONSUMER
STREAMING | FAST | CTV
MIDFORM
BRAND AND FAST CHANNELS
SOCIAL
TIKTOK | FACEBOOK | SNAPCHAT |
INSTAGRAM | YOUTUBE
DIVE
DEEP
DEVELOPMENT
ONCE THE KRAKEN HAS BEEN ENGAGED WE TAKE A DEEP DIVE INTO THE ENTIRE PROCESS, FROM THE SHOWS INCEPTION TO ITS STRATEGIC ONBOARDING TO STREAMING AND FAST NETWORKS.
OUR APPROACH TO UNSCRIPTED SHOW DEVELOPMENT IS WITH A BRAND FORWARD LENS. WE MAXIMIZE TARGET AUDIENCES AND EXPOSURE THROUGH SEAMLESS INTEGRATIONS AND SHOPPABLE SOCIAL ENTERTAINMENT.
THE GOAL IS TO IDENTIFY LONG, MEDIUM AND SHORT FORM OPPORTUNITIES THAT CROSS MULTIPLE ENTERTAINMENT & SOCIAL PLATFORMS.
DEEP
PRODUCTION
DIVE
OUR TENTACLES STRETCH ACROSS THE ENTERTAINMENT INDUSTRY, ALLOWING THE KRAKEN TO DELIVER AWARD WINNING SHOWRUNNERS & INDUSTRY PARTNERS WHO ARE EXPERTS IN THE CATEGORY OF UNSCRIPTED eNTERTAINMENT.
LUCKY KRAKEN CAN ENSURE THE PROCESS OF PRE-PRODUCTION THROUGH POST PRODUCTION AND DELIVERY SAILS SMOOTHLY.
DIVE
DEEP
DISTRIBUTION
LUCKY KRAKEN WORKS wITH ITS CLIENTS AND DISTRIBUTION PARTNERS EARLY IN DEVELOPMENT TO IDENTIFY AND TARGET LINEAR TV, STREAMING AND FAST cHANNELS fOR ONBOARDING.
ORGANIC SOCIAL
High-quality organic content drives social media success by naturally engaging audiences and building credibility. Strong posts generate real interactions that signal relevance to platform algorithms, lowering ad costs and improving targeting when promoted. By amplifying content that already resonates, we reach the right audiences more efficiently, drive ultra-low-cost traffic, and use performance data to continuously refine campaigns—resulting in higher conversions and stronger ROI.
DATA
DRIVEN
The Kraken leverages platform-specific analytics—from viewership on streaming services to engagement metrics on social media. This data-driven approach allows for real-time optimization, ensuring that content can be refined and targeted to deliver maximum impact.
LEARN
MORE
Ted Lega
EXECUTIVE PRODUCER
Sam Wackerle
EXECUTIVE PRODUCER