RELEASE
THE
KRAKEN
LUCKY KRAKEN iS a sTRATEGY dRIVEN CREATIVE STUDIO AT THE INTERSECTION OF ADVERTISING AND ENTERTAINMENT.
The Kraken releases the full potential of brand-produced entertainment through innovative integrated content and distribution strategies.
Our model goes beyond creating a single television series for linear or streaming platforms; we deliver a robust Organic ecosystem of mid and short form assets designed to engage audiences across platforms.
WHY UNSCRIPTED
TELEVISION?
“When viewers enjoy content, they view the integrated brands more favorably and experience higher recall while the brand experiences lift along with potential for cultural iconic status.” INC MAGAZINE
THE KRAKEN lEVERAGES A CASCADING STRATEGY TO CONTENT DISTRIBUTION, wHERE A SINGLE UNSCRIPTED SERIES CAN GENERATE AN ENTIRE ECOSYSTEM OF MID AND SHORT FORM CONTENT. THESE SOCIAL PIECES ARE DESIGNED TO REACH A WIDER AUDIENCE wITH FEATURES THAT ENGAGE AUDIENCES AND CONNECT THEM TO BRANDS IN REALTIME.
FALL
WATER
STRATEGY
TRADITIONAL
CABLE | SATELLITE | OTA
DIRECT TO CONSUMER
MIDFORM
STREAMING | FAST | CTV
SOCIAL
BRAND AND FAST CHANNELS
TIKTOK | FACEBOOK | SNAPCHAT |
INSTAGRAM | YOUTUBE
DIVE
DEEP
DEVELOPMENT
ONCE THE KRAKEN HAS BEEN ENGAGED WE TAKE A DEEP DIVE INTO THE ENTIRE PROCESS, FROM THE SHOWS INCEPTION TO ITS STRATEGIC ONBOARDING TO STREAMING AND FAST NETWORKS.
OUR APPROACH TO UNSCRIPTED SHOW DEVELOPMENT IS WITH A BRAND FORWARD LENS. WE MAXIMIZE TARGET AUDIENCES AND EXPOSURE THROUGH SEAMLESS INTEGRATIONS AND SHOPPABLE ENTERTAINMENT.
THE GOAL IS TO IDENTIFY LONG, MEDIUM AND SHORT FORM OPPORTUNITIES THAT CROSS MULTIPLE ENTERTAINMENT & SOCIAL PLATFORMS.
DEEP
PRODUCTION
DIVE
OUR TENTACLES STRETCH ACROSS THE ENTERTAINMENT INDUSTRY, ALLOWING THE KRAKEN TO DELIVER AWARD WINNING SHOWRUNNERS & INDUSTRY PARTNERS WHO ARE EXPERTS IN THE CATEGORY OF UNSCRIPTED eNTERTAINMENT.
LUCKY KRAKEN CAN ENSURE THE PROCESS OF PRE-PRODUCTION THROUGH POST PRODUCTION AND DELIVERY SAILS SMOOTHLY.
DIVE
DEEP
DISTRIBUTION
LUCKY KRAKEN WORKS wITH ITS CLIENTS AND DISTRIBUTION PARTNERS EARLY IN DEVELOPMENT TO IDENTIFY AND TARGET LINEAR TV, STREAMING AND FAST cHANNELS fOR ONBOARDING.
ORGANIC SOCIAL
DATA
DRIVEN
The Kraken leverages platform-specific analytics—from viewership on streaming services to engagement metrics on social media. This data-driven approach allows for real-time optimization, ensuring that content can be refined and targeted to deliver maximum impact.
LEARN
MORE
Ted Lega
EXECUTIVE PRODUCER
Sam Wackerle
EXECUTIVE PRODUCER